Ji So-yeon: Achieving 1 Billion Won in Sales in Just 3 Years and Successfully Transitioning into a CEO ✨

“The moment her challenge, starting with zero capital, bore fruit”

From Supermodel to CEO! Ji So-yeon’s tumultuous transformation 👠→💼

What image comes to mind when you think of Ji So-yeon? Most likely, you think of her as a ‘former supermodel and actress’. However, she has now earned the title of ‘successful CEO’! Starting a completely new challenge at the age of 39 is truly impressive, isn’t it? 😲

What’s particularly astonishing is that she started with zero capital. According to a revelation on the show ‘Same Bed, Different Dreams 2’, she began her themed pension business in a small space, which has since grown into a blockbuster venture with annual sales of 1 billion won. Honestly, I was skeptical at first, thinking, “Can she really succeed?” But seeing the results is truly amazing!

Three key secrets to achieving 1 billion won in sales in 3 years 💡

How was she able to achieve such results? Let me share my analysis of Ji So-yeon’s success secrets!

✅ First, a differentiated concept! Her themed pension is not just a lodging space but is differentiated as an ‘experience-based concept’. For example, traditional tea experiences are offered at a hanok-style pension, while a romantic pension provides proposal services. This originality gained huge popularity through word-of-mouth on social media.

✅ Second, meticulous customer management! Ji So-yeon has invested effort in personally checking customer reviews and reflecting feedback. As seen on ‘Same Bed, Different Dreams 2’, she takes great care of even minor inconveniences faced by customers, which likely contributed to increasing repeat visit rates.

✅ Third, continuous marketing! Actively utilizing social media was a significant advantage. Especially on Instagram, she shared beautiful photos of her space along with ‘Ji So-yeon’s daily life’, resulting in effective promotion. A great case of successfully utilizing Instagram marketing strategies!

Analyzing her business strategy behind acquiring a motel 🏨

Recently, news of Ji So-yeon pursuing the acquisition of a motel has become hot topic! This is not just about scaling up; it reflects her solid business strategy.

Unlike her existing themed pension, the motel has the advantage of targeting short-term lodging demand. Especially if it’s located near tourist attractions, it’s a fantastic opportunity! Furthermore, she plans not merely to operate the motel, but to upgrade it to a ‘premium motel’, which is exciting! 🎯

Personally, I believe this decision is quite wise. By having two different business models, themed pensions and motels, she can reach a diverse customer base. Plus, from a real estate investment perspective, it’s favorable! She’s truly intelligent and remarkable! 😊

Managing work-life balance while pregnant with twins and being a CEO ⚖️

What’s most surprising about Ji So-yeon’s success story is that despite the significant change of being pregnant with twins, she has consistently led her business. As shown in ‘Same Bed, Different Dreams 2’, she has faithfully fulfilled her role as a CEO by commuting to work every morning.

What is her secret? I think leading by example and time management were key. In the program, she was seen working directly with her staff, and this attitude likely helped strengthen teamwork.

Additionally, the support from her husband, Song Jae-hee, has played a large role. Their cheerful married life provides great entertainment to viewers of ‘Same Bed, Different Dreams 2’! 😊

Ji So-yeon’s future business plans 🌟

Regarding her future plans, Ji So-yeon expressed, “I want to connect the themed pension and motel businesses to create greater synergy.” She dreams of expanding into design hotels, and I truly look forward to her future!

Personally, I believe her brand power is her greatest asset. It’s impressive how she has established herself as a sincere businesswoman while effectively utilizing her celebrity status. I wish her continued success! 🙌

Ji So-yeon’s success story FAQ ❓

Q1. What is the name of the themed pension operated by Ji So-yeon?

A. The exact name of the pension has not been disclosed. However, her business process can be indirectly confirmed through ‘Same Bed, Different Dreams 2’!

Q2. Did Ji So-yeon really start her business with zero capital?

A. Yes, she stated in the program, “I started with a really small space.” She gradually scaled it up with design and operational know-how!

Q3. When will the motel acquisition be completed?

A. The exact schedule has not been disclosed yet. However, you can expect to follow the process through ‘Same Bed, Different Dreams 2’!

Q4. Where is the pension operated by Ji So-yeon located?

A. The exact location is not public, but it is known to be near Gyeonggi Province, providing a pleasant natural environment.

Q5. Can anyone start a business like Ji So-yeon?

A. Absolutely! Analyzing her success factors, ‘differentiated ideas’ and ‘consistent effort’ are the most important. You should give it a try!

[Epilogue] Can I also take on a challenge? 💭

Reading Ji So-yeon’s story made me reflect a lot. Particularly, the part about starting with zero capital left a strong impression. I used to think that starting a business in today’s world required substantial capital, but that perception has completely changed!

In fact, I had a small online shopping mall last year, but I had to close it after 3 months 😭. If I had the mindset of Ji So-yeon back then, the results might have been different.

What do you think? If you were to start a business, what area would you want to challenge? I’ve recently become interested in running a ‘themed cafe’… Is there anyone else with a similar dream? Please share your thoughts in the comments! 😊