Hot from Baseball, But… The Hidden Truth Behind Tving’s Decrease in MAU 🕵️‍♂️

Despite the success of KBO broadcasts, a 7.9% drop in users – is it due to delayed mergers and lack of content?

⚾ Tving’s ‘Double Life’ on Baseball Game Days vs. Non-Game Days

These days, when you open the Tving app, it’s filled with KBO broadcasts every day, right? In fact, on game days, DAU (Daily Active Users) reportedly soars to 1.8 million. However, on non-game Mondays, it plummets to a mere 1.4 million, a shocking drop of 400,000. 😢

This mirrors my friend’s lifestyle, who parties on weekends but is a couch potato during the weekdays… (laughs) This clearly highlights the platform’s vulnerability, relying solely on sports content. I’m quite worried about what will happen once the baseball season ends!

💰 Challenges in Merger Negotiations with 250 Billion Won Investment

CJ and SK have invested an astonishing amount of 250 billion won to merge with Wavve, but KT Studio Genie opposes it, citing “insufficient shareholder value.” Consequently, the launch of the Tving-Wavve integrated platform keeps getting postponed.

Personally, this situation reminds me of ‘children fighting over food while knocking the pot over.’ (laughs) As global giant Netflix continues to encroach on the Korean market, our local OTT companies are wasting time on internal conflicts.

📊 Comparison Table of Three Korean OTTs (Excluding Netflix)

As you can see from the table, the overall trend for the Korean OTT market is declining. Notably, Disney+ has seen a dramatic drop of 12.6%. If things continue this way, I am concerned that Netflix’s dominance will become even more entrenched.

🎯 Short-Term Sports Fervor vs. Long-Term Content Strategy

While Tving’s short-term growth through baseball broadcasts is evident, the problem is whether this is a sustainable strategy. What happens when the baseball season is over? When the Korean Series concludes? I believe the real battleground lies in restructuring original content!

Recently, the most frequent thing I’ve been watching on Tving are ‘reruns of dramas’… This isn’t good. I think it’s high time we see some fresh original works like ‘Squid Game’ from Netflix.

💡 Three Major Issues I’ve Noticed with Tving

1. Lack of Content Diversity: It’s all about baseball; everything else is a rerun.
2. Delayed Merger: It seems like they could merge with Wavve, yet it keeps getting postponed.
3. UI/UX Issues: The app often lags, causing stress.

Do any of you experience inconvenience while using Tving? Like me, do you find the app slow, or struggle to find desired content? Please share in the comments!

❓ Tving MAU Decrease FAQs

Q1. Do I need a separate subscription to watch baseball broadcasts on Tving?

A1. No! You can watch all KBO league broadcasts with a basic subscription. However, some premium content may require an additional subscription.

Q2. When is the expected merger of Tving and Wavve?

A2. Due to challenges in negotiations, it’s hard to predict an exact timeline. Recent reports suggest that it may be difficult within this year.

Q3. Are there any recommended Tving original content works?

A3. ‘Missing: They Were Here 2’ and ‘The Devil Judge’ are receiving decent reviews, but we still lack Netflix-level hits.

Q4. Is there a planned increase in Tving’s subscription fees?

A4. There has been no official announcement, but the possibility of an increase is raised after the merger. However, it is expected to remain as is for some time due to the delay in the merger.

Q5. Will the performance of the Tving app improve?

A5. Recent updates have fixed some bugs, but users still report inconvenience. Significant improvements are expected upon platform integration.